Small retailers don't have to limit themselves to a small consumer audience if they have the right marketing tactics on their side.
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When it comes to marketing today, building a successful business requires more than a clever advertising campaign, a fancy website or a perfected brand positioning statement – it requires the right mindset.
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Building a strong brand is hard, time-consuming work. It's surprisingly easy, though, to weaken one.
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The philosophy behind a customer loyalty program is simple - repeat customers are rewarded and businesses increase sales. 
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Plenty of startups try to determine the perfect business model to take to market only to find that the market doesn't need, want or understand what they are presenting.
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On your journey to market leadership, your company will no doubt face the same principal challenges that all businesses encounter.
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