When customers start complaining about price before buying your products, resist their arguments with these strategies.
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We all know that a positive tone and language are highly important when it comes to good customer service, but many retailers still use phrases that may give the wrong image and negatively impact our customers' shopping experience.
Customer service is not a cost center. Customer service is a competitive advantage that can make or break a business. “Customer service is the new marketing.”
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It is estimated that it costs 6-7 more to acquire new customer than to keep the existing customer. Yet many small business owners spend much of their time, money and energy in chasing new customers.
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Providing customers with secure payment options is good for your brand and your bottom line. A data breach could result in fines from the payment card brands and remediation costs in the event of cardholder data loss.
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If national forecasts prove accurate, the holiday season holds a welcome gift for retailers: the biggest jump in November and December sales since 2011.
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